Critical areas on the offer page
Title, trust blocks, form length and CTA color are the areas that need to be tested the most.
Correct experiment setup in A/B testing
Instead of testing many variables at the same time, experiments focusing on a single variable give more reliable results.
Tracking of microtransformations
Apart from form submission, micro steps such as button clicks, phone calls and WhatsApp transitions should also be measured.
Application Checklist
- Test hypothesis written
- Measurement events defined
- Form fields have been simplified
- Test duration was determined by power calculation
Frequently Asked Questions
How much data does A/B testing make sense?
It varies depending on the amount of traffic and difference level; Statistical significance should be targeted.
What should be done on sites with small traffic?
Larger changes should be tested and the testing period should be extended; Microtransformations should also be monitored.
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